The Nombase Podcast

Chris Robb, founder of Supernatural Ventures and early investor in brands like Bachan’s, shares how he evaluates founders before revenue, what separates breakout brands from the rest, and what most CPG companies waste money too early.What founders will learn:• Why unit velocity matters more than total revenue in early retail growth• How to price your first fundraising round without hurting future raises• What kind of packaging is the one area early brands should overspend on• How to use retailers and store buyers as real world product validation before scaling• What Chris looks for in founders before investing pre-revenue capitalChris also breaks down how Supernatural Ventures approaches pre-seed investing, why he avoids heavy marketing spend early on, and how brands can build momentum organically before raising larger rounds.

OpenSky Ventures has backed brands like Fishwife, Magic Mind, and Habiza, and is actively deploying capital into the next wave of innovative businesses. They focus on brands with early traction, strong customer loyalty, and clear potential to scale into lasting, differentiated brands.In this episode, Stephanie Nwokolo Hussey, Principal at OpenSky Ventures, breaks down exactly what they look for, how they evaluate founders, and how to know if your brand is a fit before you pitch.You will learn:• How to prove real brand strength through repeat rates, subscriptions, and early customer loyalty signals• What investors actually want in a deck, including must show metrics and common deal breaking mistakes• How to stay capital efficient by controlling marketing spend, supply chain costs, and team structure• How to build a go to market strategy using organic growth, community tactics, and customer first channels• How VCs separate real trends from hype using examples like protein demand and GLP 1 driven behavior shiftsIf you are a food or beverage founder thinking about raising, this episode will help you quickly understand whether Open Sky should be on your target list.

After raising capital, most founders feel like they have finally unlocked the ability to grow. But what you do next can determine whether that capital creates momentum or quietly sets your business back.In this episode, Day Out Snacks founder Becky Pleat sits down with Phil Trowler, former finance lead at Olipop, to discuss the specifics on how early stage CPG brands should actually think about deploying capital, building financial discipline, and preparing for what comes next.You will learn:The most expensive mistake founders make right after raising capitalWhy expanding into more retail doors too early can hurt your businessHow to prioritize velocity over distribution when deploying capitalWhat burn rate and contribution margin actually mean in practiceThe key financial metrics every founder should know weeklyHow to think about fundraising timing, milestones, and dilutionWhat strong unit economics look like and how to improve them over timeThe difference between scaling your business and just getting biggerWhen to invest in people versus systems as your company growsHow profitability changes your leverage in fundraising conversationsMake smarter decisions with your capital and avoid costly mistakes early!

In today’s CPG landscape, profitability isn’t always the first milestone founders should focus on. As capital markets and deal structures, investors and acquirers are often looking for something earlier in a brand’s lifecycle: clear product market fit, strong velocity, and the potential to scale efficiently. In this episode, Ryan Williams, founder of Northall and creator of the Fabid deal database shares what recent investment and acquisition activity reveals about how value is actually being built in food and beverage CPG. Together they explore why some brands attract premium valuations while others struggle to raise, how founders should think about capital efficiency, and what recent exits say about the paths companies take to reach a successful outcome.

What happens when three CPG investors decide to build a brand themselves? Kiva Dickinson of Selva Ventures joins fellow cadootz! cofounders Jordan Carpenter and Rachel Mansfield, all seasoned CPG investors, with Rachel also bringing her perspective as a leading creator, to share how experienced industry insiders launch differently. They break down how they defined their non negotiables before formulation, modeled margins and profitability from day one, and avoided common pricing and channel strategy mistakes. The cadootz! team also unpacks key decisions around manufacturing, reformulation for scale, retail sequencing, capital discipline, and building real demand through community before hitting shelves.

Investors all want to see your data, but how and what you present can make or break the deal. In this episode, Edricco Reina of BeyondRoots Growth Partners and Taylor Urlich of Whipstitch Capital break down exactly what investors look for and how to make your numbers tell the right story. Taylor shares Whipstitch’s standard data request list, giving you an inside look at what happens behind the scenes, as we walk through where the green lights and red flags are for investors and how to present your brand in the best possible light.

Painterland Sisters has gone from maxing out credit cards on a family dairy farm in Pennsylvania to closing a seven-figure seed round and landing national distribution. Co-founders Stephanie and Hayley Painter share how they built the brand, navigated the shock of a withdrawn bank loan, and raised from both hundreds of community investors and institutional backers. Joining them is Kevin Griffith, fractional CFO with AmpliFi, who helped structure their Wefunder campaign, SAFE note, and seed round. Together they break down the real tactics behind crowdfunding, SAFE structures, working capital for perishables, and keeping a complex cap table aligned.

Alejandro González, managing partner of Redwood Group and Santatera Capital, explains how the fund chooses which food and beverage brands to back. He outlines why flavor matters most, what healthy margins look like, and how distribution drives growth. González also shares how Santatera supports founders with research, recruiting, governance, and supply chain expertise. He discusses what an ideal exit looks like for the fund and gives an inside look at why they recently invested in Sunnie, an allergen-free snack brand.

Sunnie co-founders Katy Tucker and Lisette Howard recount their path from self-funding to securing a million-dollar raise, navigating manufacturing hurdles, investor rejections, and strategic pivots along the way. They discuss knowing when an investor is the right fit, structuring raises to protect equity, and using customer relationships to unlock capital. Their story highlights the persistence required to push through difficult moments, the signs that momentum is building, and the practical steps that helped them move from uncertainty to a stronger, more sustainable growth path.

There are a variety of ways to secure funding—the trick is aligning the right fit with the right opportunity. Join Emily Griffith, founder of Lil Bucks, and Daniela Jensen of Big Picture Foods as they share their funding journeys. Emily discusses Lil Bucks' $3M Series A raise, and Daniela talks about Atalanta’s acquisition of Big Picture Foods. We'll discuss the options they considered, why they chose their paths, and the lessons other brands can take to secure capital. 

At Expo West, everyone was either carrying the Belgian Boys pink bag or talking about it. The line around their booth was for the bag—waffles and pancakes took a backseat. Known for great swag, did Belgian Boys go too big this time? Was it worth the investment? When the bags ran out, did the brand see their show goals realized? Anouck Gotlib, CEO of Belgian Boys, reveals whether it paid off and what they learned from the experience.

Get a behind-the-scenes look at Expo West 2025 with two key decision-makers: Casey Gaston (Whole Foods Market) and Molly Santuli (Springdale Ventures). They break down standout trends, name breakthrough brands, and reveal what made certain products impossible to ignore. Learn how to network with decision makers like these, secure key meetings, and craft the perfect follow-up for real retail and investment opportunities.

Bevnet's Editor-in-Chief, Jeff Kleinman, unpacks the key trends and shifts from 2024, and shares insights on the 2025 investment landscape. We'll discuss the changing M&A and corporate venturing dynamics, and the implications for emerging brands seeking funding. Jeff offers strategic advice for founders on positioning their businesses to attract investor attention, and the importance of financial discipline. We explore how economic conditions affect capital for consumer brands, providing insights into the CPG investment landscape and tips for navigating 2025.

We’ve all heard that owning your backyard and going a mile deep is key for gaining traction in CPG. The GNGR Labs team self sold their product into to every indie store and bodega in NYC, building a grassroots base. Their scrappy approach allowed them to test and refine their ginger shots before partnering with a distributor, leading to investment and wide-scale distribution. Join Daniel Chechelnitsky and Namik Sultan to understand how to use NYC's distribution system to your advantage, how to build a relationship with a new DSD, and how to make the most out of a modest marketing budget. 

Kathy Yuh, VP at VMG Partners, discusses the venture fund's current investment strategies, partnerships, and evolving criteria amidst shifting market conditions. We'll explore valuation trends, best P&L practices, and notable categories and trends. 

In an environment where venture firms are leaning toward conservatism, businesses are even more dependent on securing growth capital at earlier stages from angel investors. We talk to two seasoned angel investors, Nicole Bruno and Gefen Skolnick, alongside Ruth Berhane-Williams, founder of Equitea, who is actively exploring the angel investment landscape. Hear tips for identifying angel investors, understanding their preferences, and nurturing successful partnerships.

Jing Gao popularized chili crisp with Fly By Jing in grocery retail and transformed Global aisles to include an entire set of the condiment. But, it wasn't easy. Jing talks about how building a DTC audience laid a foundation for retail, why the premium price tag was not only crucial to business health when investment was impossible to secure, but also an important step towards valuing Chinese culture, and how her version of chili crisp is traditional - not personal.

Looking for a "how to" on raising venture capital right now? Kiva Dickinson of Selva Ventures and Chuck Cotter of Holland & Hart discuss in detail the factors they use to determine value in potential partnerships, how founders and brands can become outliers that garner investor attention, and how to prevent agreements from being tripped up in the due diligence process.